Your Checklist For A 5 Star Book Event

Your Checklist For A 5-Star Book Event

by

Jake Olvido

You would always want the best to market your book. Book events are the times when authors expect much for their book’s exposure. Preparing for these events can be tough considering that there is a list of things that need to be checked and finalized. Book events like make every author dreamy and anxious about long customer lines and stuffed cash boxes.

Regardless of the amount of money that you are going to invest on a book event, it should turn out successful. As self-published authors, you have to wear the event coordinator’s hat. This basically means that you have to spearhead every event and look at everything down to the tiniest details.

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This article features a smart checklist on how to improve conducting 5-star promotional events for your book.

1. Brainstorm. This is the stage where you squeeze in everything that’s possible. Jot down all your ideas that best suit your event. These ideas should answer the question: What do I want my readers to think about me and my book? Aside from generating ideas, you should also consider the following elements: relevance, consistency, creativity, and strategy.

2. Sit down and plan out. Think of ways and means that’ll help your ideas come to fruition. Think of practical but highly effective strategies. Your strategies will most likely cover: venue, logistics, promotions, and publicity.

3. Budget. This can be very challenging. Money can easily run out when you’re having fun. That’s why you should optimize the use of your budget for every book event. Consider what things are necessary. Hold off on the fancy things that can wait when there’s more than enough money. Stay loyal to your budget.

4. Advance publicity. Content, medium, and timing make advance publicity effective. For content, you should be creative and relevant to attract attendees. What can your readers learn from reading your book? What makes your event worth the time? Create a simple yet persuasive strategy statement. State a call to action. Mediums can be attractive invitation cards, bookmarks, flyers, posters, button pins, print ads, press releases, websites or video trailers. Timing can be very crucial. It’s best to launch your advance publicity 30 to 60 days prior to your book event.

5. Crowdsourcing. When you let your readers get involve, you don’t only get attention, but you get the opportunity to generate ideas from them. Crowdsourcing can be in many forms. Get the public involve by letting them help you out on creating a video trailer for your book. Offer appealing rewards to entice a lot of participants. You’d be surprised to see how much ideas can be generated to your advantage.

6. Give away good attitude at all times. Criticism, whether you agree or not, is part of success. Always have a polite and courteous attitude especially when facing impossible-to-deal-with customers.Success doesn’t come overnight.

7. Express gratitude in tangible ways. At the end of every book event, it’s always best when you reward the people who took time to attend. If it’s possible, send out personalized ‘thank you’ cards. By doing this, they will most likely look forward to your next book event.

BookWhirl.com’s

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is designed to reach email subscribers who have opted to receive marketing messages, according to their specified interest. Over all, your book advertisements are delivered to their appropriate market – an efficient way for your

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.

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ArticleRich.com

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User:RockerballAustralia/Story preparation/Investigation into online film distribution in Australia

Tuesday, September 28, 2010 

With the Australian dollar “strong” against the world’s major currencies, the local film industry has suffered as a result. As of this report, $A1 is roughly equal to $US0.9874

“It’s killing us all,” Tony Clark, co-founder of Rising Sun Pictures, said. Rising Sun is the organisation working on digital effects of the Harry Potter and Green Lantern films. “We have existing contracts that are in play that are hedged but finding new business is just diabolical at the moment.”

Wikinews reporter Patrick Gillett looks into other, cheaper methods of promoting the Australian film industry. On October 7, was equivelent to roughly 98.73 US cents – give or take a fraction of a cent either side during the day.

Australia’s film industry is generally grouped with those that benefit from a low – or weak – Australian dollar. It relies on government grants and international investment.

“The industry is in crisis and in real pain but we can’t tell the real story without sending your international customers running,” another film executive told The Australian newspaper.

Australian television productions are propped up by a local production quota, wihch applies to free to air networks, set by the Australian Communications and Media Authority. The quota, which is set to 55% of all programming between six in the morning to midnight, is split into three sub quotas – adult drama, documentary and children.

To fulfill these sub genres, broadcasters have to broadcast 20 hours of documentaries, 25 hours of childrens drama and 860 “points” of adult drama. The adult drama score is worked out as format factor x duration (in hours).

The Australian reported that subscription television services invested $541.4 million in Australian television content.

According to the latest Australian Bureau of Statistics data, there are approximately 2500 businesses providing film and video production and post-production services.

Many low budget filmmakers use standard definition cameras. The tape based MiniDV format is popular with some filmakers as tapes generally have a longer life span and are harder to damage.

However, memory card and hard drive based camera’s are also becoming popular. This is due in part to the lack of needing to transfer footage to a computer for editing.

National governing bodies, such as the Australian Football League, oppose “monetisation” of what they see as their ittelectual property rights.

During a senate enquiry into sport reporting, the point was made that “[the AFL’s] complaint is how, when you get beyond the elements of that [news] package—for instance, footage—it could be subsequently exploited.”

AFL chief operating officer Gillon McLachlan responded to this point saying, “[i]n the end what we are talking about is the question of balance. Through our history of accrediting journalists and promoting coverage of our sport we need, want and encourage the widest possible coverage of our game. The issue is where that bleeds over into media organisations doing what they do, monetising that content and essentially monetising our intellectual property.”

Wikinews coverage of local sport, including the Gippsland Football League 2010 season and recent Sunshine Coast Rugby Union matches, has included video and photographic coverage.

Major film studios, such as Paramount, have their films distributed through the iTunes Store and other such services.

However, some pointed to Apples “aggressive” pricing structure cutting into profit margins. The DIY Flmmaking Sucks blog published an article in 2007 which stated, “… let’s pretend [Apple CEO] Steve Jobs is egalitarian and charges everyone … 30% to get onto iTunes. [I]f your film costs $250,000 to make and market then you’ll need to sell around 180,000 downloads on iTunes before you see a profit on such a film at $1.99 per download. That’s a lot of viewers. Far too many for most small DIY films.”

Studio films cost around $30 and would find it easier to get a profit due to marketing leverage. Indie films usually do not have such leverage and would cost close to the $1.99 quoted by DIY Flmmaking Sucks.

A developing method of distributing is being experimented with, trying to merge the technology of bitTorrent with corporate profitability. The tool is currently only available as a Firefox plugin – even then only in version 3.x.

The Wikimedia Foundation announced that it is working with “swarming” communication technologists to make use of the Swarmplayer plugin on it’s sites, including this one, to play it’s videos.

“Eventually bandwidth costs could saturate the foundation budget or leave less resources for other projects and programs,” the Foundation wrote on it’s tech blog. “For this reason it is important to start exploring and experimenting with future content distribution platforms and partnerships.”

Australian content producers face similar challenges to those of the Wikimedia Foundation. They do not always have enough money or resources to distribute online, particularly if they host the content on ther own servers.

The exact business model is for distributing films in this way is not entirely clear, but one method is understood is to include some type of promotion for investors.

Torrents may be used as promotional tools. TorrentFreak points out “[t]he more hype their movie gets early on, the greater the chance of someone wanting to buy the DVD or go see it in the cinema.”

Another way of monetising free downloads has been Digital on-screen graphics. Traditionally these graphics are used to identify the television channel being watched or promote an upcoming show.

Critisism of on-screen graphics relates to timing and placement of them. Michael Simkins of The Telegraph has noted that even a graphic lasting thirty seconds can ruin the enjoyment of a programme.

Category:Film

Category:Australia Category:Oceania Category:Culture and entertainment

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Apple to hold media event on September 1, may update iPods and Apple TV

Friday, August 27, 2010 

Apple Inc. will hold a music-centered event in San Francisco, California on September 1. It has been widely speculated that the company will introduce an updated line of iPod portable music players and a new Apple TV.

The company e-mailed invitations for the event to various media organizations on Wednesday. The message included a picture of a guitar and the time of the event. Apple did not release any information about what products would be involved.

Apple has released new iPods through previous similar events in September in anticipation of the holiday shopping season. This year, Apple may unveil a new iPod Touch with two cameras, similar to their recent iPhone 4 design. It will likely also update the iTunes music store and software.

Speculation about a new Apple TV is mixed. While many blogs are reporting that a refresh of the device will be announced, analysts say that it is unlikely to happen during next Wednesday’s event. According to Reuters, sources are saying that Apple is negotiating with major television networks, including ABC and NBC, in order to provide shows for purchase on iTunes. However, they also reported that the deal has not been completed, and none of the companies involved have commented on the rumors.

It has also been rumored that Apple will introduce a new online music service. In 2009, Apple took over a company that allowed users to stream music online rather than download individual songs. Apple has not confirmed the rumors.

Last September’s media event saw the return of Apple CEO Steve Jobs after he took a break to undergo a liver transplant. This year, the event will be held in San Francisco’s Yerba Buena Center for the Arts, previously used by Apple in April for the unveiling of the iPad.

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User:RockerballAustralia/Story preparation/Investigation into online film distribution in Australia

Tuesday, September 28, 2010 

With the Australian dollar “strong” against the world’s major currencies, the local film industry has suffered as a result. As of this report, $A1 is roughly equal to $US0.9874

“It’s killing us all,” Tony Clark, co-founder of Rising Sun Pictures, said. Rising Sun is the organisation working on digital effects of the Harry Potter and Green Lantern films. “We have existing contracts that are in play that are hedged but finding new business is just diabolical at the moment.”

Wikinews reporter Patrick Gillett looks into other, cheaper methods of promoting the Australian film industry. On October 7, was equivelent to roughly 98.73 US cents – give or take a fraction of a cent either side during the day.

Australia’s film industry is generally grouped with those that benefit from a low – or weak – Australian dollar. It relies on government grants and international investment.

“The industry is in crisis and in real pain but we can’t tell the real story without sending your international customers running,” another film executive told The Australian newspaper.

Australian television productions are propped up by a local production quota, wihch applies to free to air networks, set by the Australian Communications and Media Authority. The quota, which is set to 55% of all programming between six in the morning to midnight, is split into three sub quotas – adult drama, documentary and children.

To fulfill these sub genres, broadcasters have to broadcast 20 hours of documentaries, 25 hours of childrens drama and 860 “points” of adult drama. The adult drama score is worked out as format factor x duration (in hours).

The Australian reported that subscription television services invested $541.4 million in Australian television content.

According to the latest Australian Bureau of Statistics data, there are approximately 2500 businesses providing film and video production and post-production services.

Many low budget filmmakers use standard definition cameras. The tape based MiniDV format is popular with some filmakers as tapes generally have a longer life span and are harder to damage.

However, memory card and hard drive based camera’s are also becoming popular. This is due in part to the lack of needing to transfer footage to a computer for editing.

National governing bodies, such as the Australian Football League, oppose “monetisation” of what they see as their ittelectual property rights.

During a senate enquiry into sport reporting, the point was made that “[the AFL’s] complaint is how, when you get beyond the elements of that [news] package—for instance, footage—it could be subsequently exploited.”

AFL chief operating officer Gillon McLachlan responded to this point saying, “[i]n the end what we are talking about is the question of balance. Through our history of accrediting journalists and promoting coverage of our sport we need, want and encourage the widest possible coverage of our game. The issue is where that bleeds over into media organisations doing what they do, monetising that content and essentially monetising our intellectual property.”

Wikinews coverage of local sport, including the Gippsland Football League 2010 season and recent Sunshine Coast Rugby Union matches, has included video and photographic coverage.

Major film studios, such as Paramount, have their films distributed through the iTunes Store and other such services.

However, some pointed to Apples “aggressive” pricing structure cutting into profit margins. The DIY Flmmaking Sucks blog published an article in 2007 which stated, “… let’s pretend [Apple CEO] Steve Jobs is egalitarian and charges everyone … 30% to get onto iTunes. [I]f your film costs $250,000 to make and market then you’ll need to sell around 180,000 downloads on iTunes before you see a profit on such a film at $1.99 per download. That’s a lot of viewers. Far too many for most small DIY films.”

Studio films cost around $30 and would find it easier to get a profit due to marketing leverage. Indie films usually do not have such leverage and would cost close to the $1.99 quoted by DIY Flmmaking Sucks.

A developing method of distributing is being experimented with, trying to merge the technology of bitTorrent with corporate profitability. The tool is currently only available as a Firefox plugin – even then only in version 3.x.

The Wikimedia Foundation announced that it is working with “swarming” communication technologists to make use of the Swarmplayer plugin on it’s sites, including this one, to play it’s videos.

“Eventually bandwidth costs could saturate the foundation budget or leave less resources for other projects and programs,” the Foundation wrote on it’s tech blog. “For this reason it is important to start exploring and experimenting with future content distribution platforms and partnerships.”

Australian content producers face similar challenges to those of the Wikimedia Foundation. They do not always have enough money or resources to distribute online, particularly if they host the content on ther own servers.

The exact business model is for distributing films in this way is not entirely clear, but one method is understood is to include some type of promotion for investors.

Torrents may be used as promotional tools. TorrentFreak points out “[t]he more hype their movie gets early on, the greater the chance of someone wanting to buy the DVD or go see it in the cinema.”

Another way of monetising free downloads has been Digital on-screen graphics. Traditionally these graphics are used to identify the television channel being watched or promote an upcoming show.

Critisism of on-screen graphics relates to timing and placement of them. Michael Simkins of The Telegraph has noted that even a graphic lasting thirty seconds can ruin the enjoyment of a programme.

Category:Film

Category:Australia Category:Oceania Category:Culture and entertainment

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Storage Shed Building Mistakes To Avoid

By Kim Lugciano

Is your home becoming cluttered with items you do not use often? Or it could be the garage that needs to be cleaned out to make some room, for whatever the case may be, this can be justified by building a shed. You will be able to fit much of this stuff into a shed, even if it is small.

A small storage shed is not always easy to build, it can be just as difficult to build as a large one. But in many cases a small shed will be easy to construct, but keep in mind, it can become a horrible disaster. Most people rather purchase a pre built shed kit, particularly if they do not posses the skills required to build it from scratch. For builders with skills, a kit will be a snap to assemble, all material will be ready for assembly with common tools. If you do it yourself without a kit, it will be an enjoyable project building from scratch, as well as a great learning experience.

Even builders with lots of experience can mess up on the easiest projects. And for folks without building skills, it is no doubt we will make mistakes as we learn. To achieve good results, regardless of what you are building, you will need to be prepared, and to be well equipped for this project, you will need to have storage shed plans. One fatal mistake that can destroy the end results, is not following plans.

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Not having step by step shed plans or a guide to follow can result in over spending and a bad design as well. Getting a hold of plans can be the best investment you make if you want professional results. A good decision is finding plans by searching the net, while you can find free of charge plans, lots of them will lack allot of the details, so you may want to steer clear from these plans as it can just cause more bad than good. What if the plans you are using do not show you in details how to build the floor? Or is missing the list of materials needed to build. Having a material list list is crucial, if one is not provided, you just might end up buying to much material or making extra trips to buy more. As mentioned above, plans are very important, it will prevent allot of frustration, as well as save time and money.

Look for shed plans that have a material list and the measurements for the parts, weather you make your own, find them free, or purchase them. To make building simple, find a how to book or guide with simple to follow instructions and detailed diagrams. By looking at the directions you can see before you begin if you can take on such a project.

With the aid of storage shed plans, you can prevent problems, moreover you will experience a trouble free building task, and a quality storage shed you can be proud of.

About the Author: When building your shed, begin with

storage shed plans

that are simple to understand. There are websites that offer

shed plans

free of charge, as well as low cost plans.

Source:

isnare.com

Permanent Link:

isnare.com/?aid=739191&ca=Home+Management

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Heavy hailstorms leave Sydney appearing snowed in

Tuesday, August 15, 2006 

Recent heavy hailstorms occurring at approximately 4 o’clock in the afternoon today left parts of Sydney with the appearance of being snowed in, with thick blankets of hail covering streets and sidewalks with layers of hail.

The hail was observed in the Central Business District of Sydney, where cars were observed — possibly sheltering from the worst of the downfall — under awnings on Paramatta Road, and areas in the Inner West.

The Bureau of Meteorology’s Sydney Harbour weather station recorded a drop in temperature with the storm: at 4pm the temperature was 17 degrees Celsius, while the temperature reached a low at 11 degrees half an hour later.

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U.S. study of gay sheep may shed light on sexuality

Monday, August 15, 2005 

Oregon State University (OSU) animal researchers in conjunction with the U.S. Department of Agriculture’s (USDA) Dubois, Idaho-based Sheep Experiment Station released a report on an OSU-USDA study which was initiated in 1995 after breeders asked the government to determine why some rams bought as breeding studs showed no interest in females. The researchers are working under a $2.8 million grant from the National Institutes of Health in hopes of developing a test which can determine the likelihood of a ram being female-oriented before it is sold as a stud.

By studying difference in the animal’s brains after slaughter, the study also showed what could be a biological determiner for what makes a ram male-oriented instead of female-oriented sexually. The scientists’ results showed that the anterior preoptic area of the rams’ hypothalamus was 50 percent smaller in male-oriented rams as opposed to female oriented rams. A 1991 study of human brains of AIDS victims showed a similar hypothalamus size difference between gay and heterosexual men.

The sheep researchers postulate that low levels of aromatase hormones in the brain of a developing male sheep fetus may have kept the brain from fully masculinizing, leading to sexually male-oriented rams.

“This lends further support to the idea that homosexuality has biological underpinnings,” Charles Roselli, a professor of physiology and pharmacology, said in an interview with the Corvallis Gazette-Times.

Professor Stormshak believes that “understanding sexual drives and the continuum of sexual behavior could possibly help explain the scientific basis of sexual assault [and] put an end to assertions that homosexuality is a lifestyle choice.”

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Heavy hailstorms leave Sydney appearing snowed in

Tuesday, August 15, 2006 

Recent heavy hailstorms occurring at approximately 4 o’clock in the afternoon today left parts of Sydney with the appearance of being snowed in, with thick blankets of hail covering streets and sidewalks with layers of hail.

The hail was observed in the Central Business District of Sydney, where cars were observed — possibly sheltering from the worst of the downfall — under awnings on Paramatta Road, and areas in the Inner West.

The Bureau of Meteorology’s Sydney Harbour weather station recorded a drop in temperature with the storm: at 4pm the temperature was 17 degrees Celsius, while the temperature reached a low at 11 degrees half an hour later.

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Uncovering The Hidden Fees In Auto Shipping Quotes Before Shipping A Car

Uncovering The Hidden Fees In Auto Shipping Quotes Before Shipping A Car

by

March Summers

If you re looking at shipping a car across country for any reason, stop what you are doing right now and please pay attention to what I have to tell you. Don t make the same mistake that I did and buy into the cheapest auto shipping quotes around. It s a scam! Car shipping services that offer low, low auto shipping quotes can only do so because they cut corners and use hidden fees to catch you in the end.

The bottom line is that you have to find car shipping services that provide you with legit services before shipping a car, otherwise you re going to wind up paying through the nose in the end.

Finding The Right Car Shipping Services

Let s take a look at two of the key signs and reasons why your auto shipping quotes may be coming up so low and what that means for you and your car. Of course, you re more than welcome to ignore this advice, but remember: you do so at your own risk. Remember, this advice is from personal experience getting burned by unscrupulous car shipping services after being taken in by their low auto shipping quotes. Luckily, I ve found out the best company for shipping a car which I ll share with you at the end, but first, please heed my warnings:

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Terminals

When

shipping a car

, some car shipping services will use what are called terminals which are places where your car is stored before shipping. This allows the car shipping services to cut down on costs by storing the cars they are to transport until enough are going to the exact same location to make a carrier trip economically feasible. Unfortunately, these savings are not passed onto you. In fact, what this means is that your car will sit out in the open lot, exposed to the elements like wind, rain, hail and animal feces, for days, weeks and sometimes even months.

And as if that wasn t enough, the reason your auto shipping quotes were so low is because by eliminating the costs of door-to-door pickup AND by leaving the terminal fees out of your auto shipping quotes (because these are operated by separate entities), it only SEEMS like you ll be paying less. In actuality, you will pay more when you try to pick up your car from the terminal and find out that you owe the terminal fees, one of those hidden charges I was talking about.

Insurance

The other major way that car shipping services are able to offer such low auto shipping quotes is by eliminating the insurance from your rate quotes. This means that you ll have to pay for insurance separately, something they may not even tell you. This practice saves the car shipping companies money by eliminating the need for them to carry insurance unless YOU pay for it.

Further, if any damage occurs and you don t have insurance, you re just plain out of luck. This is why it s vital to make sure that auto shipping quotes have insurance included in them.

Making The Right Choice The First Time Shipping A Car

So, don\’t be like me. Don\’t experience the pain of dealing with a few bad companies before you find the right one.

Click here

right now to find the best car shipping services around. Not only do they not use terminals, but their insurance is included in the auto shipping quotes, which are free and come with no obligation to use. Now that\’s how car shipping services should work!

Content distributed on behalf of National Transport LLC with their express permission. All Rights Reserved 2012.

Article Source:

ArticleRich.com

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Heavy hailstorms leave Sydney appearing snowed in

Tuesday, August 15, 2006 

Recent heavy hailstorms occurring at approximately 4 o’clock in the afternoon today left parts of Sydney with the appearance of being snowed in, with thick blankets of hail covering streets and sidewalks with layers of hail.

The hail was observed in the Central Business District of Sydney, where cars were observed — possibly sheltering from the worst of the downfall — under awnings on Paramatta Road, and areas in the Inner West.

The Bureau of Meteorology’s Sydney Harbour weather station recorded a drop in temperature with the storm: at 4pm the temperature was 17 degrees Celsius, while the temperature reached a low at 11 degrees half an hour later.

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